He’s quickly rising up through the clutter of designers andartists to make a name for himself that, judging by the workhe has been doing, is definitely justified. Vuk Dragovic may stillbe considered young by some people, but he is by no means vulnerable, as this ambitious industrial designer has proventime and time again. His latest project, the AtreidesYacht, has received admirable mention, both in his home country of Serbia and abroad, and he has only recently graduated from university. Watch out for thisyoung man in the future because many are predicting that he will be the next big thing to emerge from the Serbian industrial design industry.

1. Name, surname and place of residence.
Vuk Dragovic / Belgrade / Serbia

2. What sparked your passion for graphic design /photography / industrial design / art?
Probably the way I grew up. I believe that artis in my genes, that I have inherited it from myparents. I’ve always been interested in painting, sculpting, muzic, even film and acting – any form of art and creation. Industrial design is only one of the ways that I utlize my creativity, it’s what I choose as a profession, but as hobbies I do painting, photography and sculpting.

3. How creative were you as a child?
I believe that I chose this profession because Igrew up in a home where art and creativity hada great importance. My mother graduated from the University of Art in Belgrade and spent her whole life creating graphics that fascinated meas a child. Because our house resembled a studio when I was growing up, I always had access tomy mother’s paints and tools for drawing. Those were my first steps towards creativity. As a child, I knew that I wanted a profession that involved some form of art and creation, so I spent mychildhood painting, drawing and creating sculptures out of playdough.

4. If you could describe your work in 3 (or 5) words, what would they be?
Innovative, Modern, Eco-Friendly

5. What sort of education have you had?
I finished woodcarving highschool and during those four years I made various sculptures fromwood. I believe that’s where I first developed a need for indsutrial design. I always yearned to make something multifunctional, something that wasn’t just a form and couldn’t simply be classed as sculpting. I am currently doing my final year and the Belgrade University for Art and Design, Faculty of Industrial Design.

6. Tell us a little bit about your first project and how you feel about it now?
My first industrial design project was the DioneTeaset. For that particular project, I recieved an honorable mention at the „Tea Off“ competitionin Chigargo. While doing the project, I was also getting accustomed to the software needed for industrial design for the first time, so I’m thinking that after two years and all of the experience I have now, I should refresh the project.

7. What software and hardware do you use to complete your projects?
I need a new computer or a render farm. At the moment I’m completing all the projects on aHP Pavilion DV7 1196G :( The software I use: Rhinocerosfor 3D modeling, Maxwell Renderer forrendering, and V-ray or Hypershot depending on the need of the project.

8. Tellus your philosophy on creativity.
In my case,creativity is away for me to express my thoughts, emotions or any other form of feeling. When I create, I feel a sense of satisfaction and that satisfaction fulfills me.

9. Whose work do you admire and why?
There are a lot of amazing industrial designers and products on the market. I prticularly like Ross-a Lovegrove-a, Luigi Colani-a, Karim Rashida, Phillip Starck-a etc. I also enjoy Chris Cunninghama’s clips, Terry Gilliamaand Johnna Watersa’s films, Mathey Barneyand Damian Hirst’s installations, and Luciana Frojda and Francisa Bacon’s paintings. It sounds like a cliche, but I truly am inspired by everything that surrounds me.

10. What has been your greatest achievement so far?
My biggest achievement has been discovering industrial design fairly recently. I wanted to study scenography, but when I came into contact with industrial design, I realised that it was my life’scalling and that was exactly what I wanted to do.

11. What are the top three websites you like?
Google chrome – most visited :Smashingmagazine.com | Yankodesign.com | 51render.com

12. What is your favourite band?
I am a huge music fan! Music has inspired me from a very young age and it is a big part of my life. I cannot imagine a day without music or myMP3 player. I like 90s house, Funk and Jazz. Lately I have been listening to the french DJ Underground Paris.

13. What are your plans for the future?
I would like to continue my studies. At the moment I’m looking for an international Master’s programin Fine Arts. I’d love to find an internship at an industrial design company or get an actual full time job after I finish uni.

14. What is your advice for aspiring creatives?
B* creative

15. Personal motto?
Do not fear, fear is the mind killer.

See more of Vuk's work right here: http://www.behance.net/vukdragovic